The project aims to raise awareness on the importance of implementing energy efficiency measures in housing, materialized through the energy certificate.
The strategic objective of the campaign targeted to the domestic sector is to promote energy efficiency in households. The project includes the implementation of a strong campaign on energy efficiency and energy savings on households, linking the benefits of energy savings with better quality of life, costs reduction, health and comfort, namely for the “family”.
• Execution of market studies, before the campaign, to evaluate the state of the art among the target audience, and after the campaign to evaluate its impact;
• Development of the simulator and app CasA+ (tool to estimate the energy classification of households, the opportunities to implement improvement measures and best practices and the respective savings);
• Communication and awareness raising actions for the target audience: families, students, home owners and real estate professionals;
• Communication campaign on the media channels (TV, radio, internet, press).
• Market studies;
• Creative campaigns;
• Digital advertising;
• Media promotion;
• App and simulator CasA+.
All deliverables are executed by ADENE.